This beautiful book written by Laurent Vernay recounts the history of shoe polish and the tins which hold it. More than 600 photos and publicity documents relate how shoe polish was born and its evolution from the manufacturing of candles or the thick greases of the tanning industry to today's very elaborate formulas. It recounts the history of a hundred brands and manufacturers of all countries. Advertizing is also explained in detail, since 1880, through adverts of yesteryear like pupils' notebooks, blotters, display cases and posters etc.
Combining history and passion, this richly documented and illustrated book has been written for all the lovers of beautiful shoes.